Navy Veteran · USD 2028 · San Diego
Marketing meets product. Strategy meets execution.
Navy veteran and marketing student building at the intersection of brand, design, and technology.
About Me
I am a U.S. Navy Veteran and Marketing student at USD, blending operational discipline with data-driven creativity. I don't just build campaigns; I build the technical systems that power them.
From designing brand identities in Illustrator to architecting PostgreSQL databases, I bridge the gap between high-level strategy and hands-on execution.
Currently focused on Marketing Analytics and seeking collaborations with forward-thinking teams.
Selected Work
Problem: Tracking job applications in a spreadsheet meant losing context, missing follow-ups, and no visibility into your pipeline.
Built: A full-stack PWA with Node.js/Express, PostgreSQL, JWT auth, Kanban board, interview calendar, analytics dashboard, CSV export, and a bookmarklet for one-click saving from any job board.
Result: Launched to real users, tracking hundreds of applications across the platform.
Problem: A local fitness brand had no visual identity: no logo, no color system, no way to stand out in a crowded market.
Built: Designed the full brand identity from scratch: wordmark, logo system, color palette, and typography using Illustrator with a focus on strength, connectivity, and movement.
Result: A cohesive, production-ready brand system currently live at intertwinefitness.com.
Problem: Textile waste at community colleges goes largely unaddressed. Students discard clothing with no sustainable alternative.
Built: Founded and led Cycle Care at SDCC, developing the brand strategy, messaging framework, outreach materials, and coordinating collection events to drive participation.
Result: Measurable community impact documented in a formal impact report, with student engagement across campus.
What I Bring
Experience & Education
Let's Connect
Whether you're a brand looking for a collaborator, a company with an internship opportunity, or just want to connect. I'd love to hear from you.
ramezcua12@gmail.com linkedin.com/in/rafael-amezcua Download Resume